brand assets · press · usage
Every amount private. Every total provable.
Brand assets, boilerplate, and usage rules for Chaum — the confidential operating account for onchain organizations. Copy-paste correct, so nobody ever eyeballs the oxblood.
please don't imply anonymity — chaum is selective disclosure.
02 — boilerplates
Copy-ready descriptions.
Click any block to copy it verbatim. No placeholders, no brackets — approved wording only.
descriptor rules
First mention is Chaum. Lowercase chaum only as the wordmark.
The category is confidential operating account.
Never privacy coin, mixer, or anonymous payroll.
03 — logo
The seal is the logo.
Lowercase chaum set in Fraunces 600 with tight tracking, closed by a single oxblood seal-dot after the “m”. The dot is wax on a document — it never leaves.
clearspace
Keep clear space equal to the height of the “c” on all sides.
minimum size
wordmark · 96px web / 24mm print
seal-glyph · 16px
variants
don't
04 — color
Vault, paper, and one drop of wax.
Click a hex or rgb value to copy it. Every value matches tokens.json exactly.
Pairing rule. Seal and disclosed never sit adjacent at equal weight — the accent and the proof-green must not fight.
05 — typography
Three voices, one rule.
Fraunces for display, Hanken Grotesk for everything you read, Spline Sans Mono for anything countable. All money is mono.
Every amount private.
Every total provable.
Teams run payroll, vendor payments, and grants through policy-bounded autonomous agents. Individual amounts stay private; auditors, token holders, and recipients each get exactly the proofs they need.
142,800 USDC · 0x04a3…9f2c
agg-proof 0x9f3c…verified
fallback stacks — click to copy
06 — motifs
Redaction and proof, together.
The brand is the pair — private and provable — not the secrecy alone. In any product composition, redaction and the proof-tick appear together.
07 — product shots
The product, on the record.
Real captures from the Chaum console. Present on a vault background with no browser chrome.
screen-prove.png · fixtures · 1440×900 · vault bg · no chrome
screen-account.png · 1440×900
screen-cycle.png · 1440×900
08 — voice
Precise over promotional.
banned words
please don't imply anonymity — chaum is selective disclosure.
09 — facts & contact